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azza fahmy

The Azza Fahmy Ecosystem was designed to represent the truest mother of all, Mother Nature. The rings represent the times of day: Night, Sunset and Dawn. Azza Fahmy being an Egyptian Luxury Jewelry brand, we were inspired by Egyptian flowers like the lotus and Hoopoe birds to symbolize our local nature and environment.

Rollout: 5 Branches

Delivered: Concept + Design, Production & Installation.

visualisations

The color inspiration came from sunsets and sunrises and the dreaminess they bring with them. We wanted a space that dominated in the middle of the mall that can be iconic to the event.

We created a catwalk with seats for the Lebanese designer who came to launch his collection in Cairo.

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